E3 is Officially Dead

E3 has officially been canceled forever, marking the end of an era in the video game industry. This decision, confirmed by its parent company, comes after numerous challenges in recent years, including a failed attempt at revival this year.

The Decline of E3

E3’s significance began to wane as major partners like Sony, EA, and Nintendo chose to host their events. The arrival of competitors such as Geoff Keighley’s Summer Games Fest and the impact of the COVID-19 pandemic further diminished E3’s relevance. In 2021, an all-digital version of E3 resulted in financial losses, and the subsequent 2022 and 2023 shows were canceled.

The Final Struggle and Closure

Efforts by ReedPop to resurrect E3 were unsuccessful, leading to the cancellation of the 2023 event at the last minute due to limited interest from publishers and developers. Although there were rumors of a complete reinvention for E3 in 2025, the Entertainment Software Association (ESA) has now decided to bring the event to a close.

ESA president and CEO Stanley Pierre-Louis expressed the industry’s deep connection to E3, acknowledging the difficult decision to end such a beloved event. The closure of E3 signals a significant shift in how the gaming industry connects with fans and partners, paving the way for new opportunities and approaches in showcasing video games and interactive entertainment​​.