Financing LTV in mobile gaming

Financing LTV in mobile gaming As the mobile gaming industry moves on from its obsession with hypercasual, studios are realising that in order to build long-term value they need to create games that keep players playing – and paying – for longer. Games with lifetime values (LTV) measured over months or years is where the industry is heading. But in creating games with much longer LTV periods (think Candy Crush and the like), t…

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