Google to Allow Non-Fungible Tokens (NFTs) in Android Games and Apps

Google announced on Wednesday that it will enable developers to incorporate Non-Fungible Tokens (NFTs) into their Android games and apps, providing clear guidelines and transparency for blockchain game developers. The new rules, scheduled for full implementation by the end of the year, aim to enhance the user experience and promote the adoption of blockchain technology.

According to Google’s blog post, developers of blockchain games will be required to disclose the game’s status as a blockchain game on the content page of the Google Play Store. Additionally, they must inform users if any in-app products within the Android games have corresponding NFTs. Notably, Google will allow NFTs to unlock in-app content, regardless of where the NFT was purchased, in contrast to Apple’s current restrictions.

The updated policy emphasizes transparency with users regarding tokenized digital assets. Google’s new rules prohibit developers from promoting or glamorizing any crypto or NFT trading activities, ensuring compliance with the Real-Money Gambling, Games, and Contests policy. In-game NFTs can be offered to players, but they cannot be wagered, and sweepstakes are also not permitted.

It is worth noting that Google Play’s revenue primarily comes from service fees, with only developers who sell paid apps or in-app access to digital content or services subject to these fees. More than 99% of developers fall within the 15% or less service fee bracket.

Publishing apps on the Apple App Store requires adherence to the App Store Review Guidelines, which provide developers with a clear set of rules regarding permissible content. Failure to comply with these guidelines may result in app rejection or removal from the App Store.

NFTs are digital assets based on blockchain technology, commonly associated with Ethereum and Polygon. Unlike cryptocurrencies, NFTs represent unique items such as artwork, collectibles, or virtual real estate, with each token being distinct and indivisible.

Google’s decision to allow NFT integration in Android games and apps highlights the increasing recognition and adoption of blockchain technology and the potential for NFTs to enhance user experiences within the digital ecosystem.