Content creator Ali-A has partnered with YouTube to create uTure, a “global talent show to find the next big gaming content creator”.
Alongside Ali-A – who himself boasts 25 million subscribers – other judges like LilSimsie and Lachlan will together decide which contestant will secure the $76k / $100k top prize after a series of nine weekly tournaments.
“YouTube is home to tens of thousands of brilliant gaming creators that haven’t yet been discovered. It’s my hope that uTure will give all these creative individuals their moment to shine and learn from gaming veterans in the space in front of YouTube’s millions-strong global audience,” said Ali-A. “Thank you to YouTube for supporting this idea and best of luck to everyone who enters!”
