Nintendo, don’t give up on mobile just yet

Nintendo is on a hot streak right now. It’s delivering quality games at a regular pace, it can barely make enough Switch consoles to meet demand, Switch games dominate the Japanese sales charts, and we’re even seeing huge multimedia growth with the Super Mario World theme park opening and a movie somewhere down the line. But this is 2022, and a lot of work went into this current high.

2015, however, was a very different year. The Wii U was underperforming dramatically, 3DS sales were steady but still below expectations, several high profile games like Breath of the Wild were delayed, and stockholders were left wondering what there was to invest in. So Nintendo did two very smart things. First, it announced the ‘NX’, a clear declaration that it understood the Wii U was doomed, and a viable reason for the Wii U’s lack of games from here on out.

The second and more immediate thing Nintendo did was announce a partnership with mobile developer DeNA, with the goal to provide mobile apps that represent the company’s major franchises and to spread consumer awareness of their IP. Nintendo dipping into the mobile market was a huge departure, and since then, it’s formed partnerships with many studios, particularly Niantic, on the back of the wildly successful Pokémon Go. However, if you look back on everything else, it’s been a mixed bag. While titles like Animal Crossing: Pocket Camp, Fire Emblem: Heroes, and to a lesser extent Mario Kart: Tour, have all shown certain levels of success, others haven’t been so lucky.

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• Source: https://www.pockettactics.com/nintendo-mobile-games